If we assume that Apple will make more sales during the holiday season then we may be able to assume that its stock price will go up during that time of year. The problem is, the regulatory bodies set up to protect against monopoly power do not take into account intermodal competition - competition for similar services that are based off of fundamentally different underlying technologies. For example, it might find an inverted head-and-shoulders pattern that has just had an upside breakout through the neckline.
PPM: Project Portfolio Management - Project portfolio management (PPM) refers to a software package that enables corporate and business users to organize a series of projects into a single portfolio that will provide reports based on the various project objectives, costs, resources, risks and other pertinent associations.
Directors should ask whether sales are decreasing due to market conditions.